In total we delivered 50 idents, giving the channel enough content to survive repeat viewing.Īlongside the idents we created a compressive kit of parts for the brand that caters for the different needs of overseas territories. Content is king in these new idents which all feature the Boomerang characters, aligning the shows kids love with the channel brand.
We devised a system of ‘mini-idents’: short, silly stings that can work individually for punchy branding online and be curated together to form longer idents on-air. Turner wanted to keep the well-known/recognisable channel logo, but everything else was open to change. The rebrand had to enhance this experience across all these touch points.
#Boomerang characters tv
The Boomerang brand is aimed at four- to seven-year-old kids, and shows non-stop laugh-out-loud timeless cartoons such as Scooby Doo and Looney Tunes.Īs well as the TV channel kids interact with the Boomerang brand through its website, social media and YouTube. On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.Turner commissioned Beautiful to rebrand Boomerang across Europe, the Middle East and Africa. Some '60s and '70s Hanna-Barbera cartoons have returned to Boomerang for brief periods, initially airing most prominently on The Zoo and Boom, Boom, Boom before the former was axed and the latter was relaunched. As a result, the Australian Boomerang schedule is significantly different from that of the original USA version.
#Boomerang characters series
Since November 2007, several new series including pre-school, anime and live-action programs have been seen on Boomerang given Time Warner's acquisition of Australian broadcast rights to shows from numerous studios around the world. All Cartoon Cartoons and classic Hanna-Barbera cartoon were axed, if not airing in the wee hours of the night. As the logo, bumpers and voice overs changed, much of the programming did too. Characteristics Height: 59' Weight: 167 lbs Eyes: Brown Hair: Red Status Identity: Secret Identity. Boomerang introduced new 'storyboard-style' bumpers, which were animated by fwak animation, and a new logo. Common boomerangs include explosive, collapsible, electric, weighted, acidic, and razor. In November 2007, Boomerang was re-branded as "the home of greatest toons of all time" - as is mentioned in one promotional bumper - and no longer considered itself an outlet for classic cartoons. Between November 2006 and June 2007, Boomerang gradually phased out numerous 1960s and 1970s Hanna Barbera cartoons, that were replaced with Cartoon Network original series (otherwise known as Cartoon Cartoons) which made up roughly half of Boomerang's lineup at the time. Boomerang (TV Series 20192020) cast and crew credits, including actors, actresses, directors, writers and more. Meet the Cast of Boomerang - Dreezy is fully in character as Shaunte " Tay. The previously used Station IDs with the toys were retained, although they were edited to include the Australian voiceover. Boomerang - Get to know the stars of the new series Boomerang. In February 2005, Boomerang's bumpers for the first time had an Australian voiceover, in addition to new Show-Specific We'll Be Back/Back to the Show bumpers. The looping format was scrapped in February 2005. During this time, Boomerang's programming (which consisted entirely of pre-1980s Hanna Barbera Animation) followed a looping format whereby 8 hours of cartoons were shown everyday between the hours of 12am and 8am, repeated between the hours of 8am and 4pm, and repeated once more between the hours of 4pm and 12am. The bumpers were used from launch to February 2005. These bumpers are used on Boomerang in the United States and were animated by Primal Screen. The bumpers were the characters as children's toys.
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