“I think people really appreciated watching these guys get their competitive juices flowing in a game they love,” Singh said. Secondarily, it was a chance to answer a question Singh and the folks at 2K have long debated: Who is really the best NBA player at the game? Competing schedules would normally keep such a dedicated competition from happening – dominant eventual champ Devin Booker and others might not have even been available to play otherwise. It was the single highest-viewed esports program in ESPN’s history, an early indicator of the public’s appetite for this sort of thing while traditional sports are shut down. Some broadcast clunkiness aside (to be expected for such a unique first-time event), the tournament’s success was pretty undeniable. “We had a responsibility to provide entertainment where there was a massive vacuum,” Singh said in a phone interview. Quickly, though, his days were busied by helping fill society’s live competition void, starting with the ESPN collaboration. (Photo by John Sciulli/Getty Images for NBA 2K20) Getty Images for NBA 2K20
to the Next on Septemin Los Angeles, California. LOS ANGELES, CALIFORNIA - SEPTEMBER 05: Dwyane Wade (L) and Ronnie 2K attend the NBA 2K20: Welcome. He also took advantage of a rare chance to log a few more hours on the 2K sticks and connect with the community. His efforts shifted to a support role, both for his staff and for the many players around the NBA with whom he’s developed close relationships over the years. It was certainly an adjustment for Singh, who by his own admission hadn’t gone more than 10 days without traveling in four years. Players, like their NBA counterparts, began sequestering at home.
Scheduled 2K League play, the bulk of which is typically run at a central studio location in New York, was shut down. He’s alone, as are each of the tournament’s participants, due to the coronavirus outbreak that’s swept the world in the weeks since he and other big names in the 2K realm convened on Terminal 5. Singh – better known in the gaming world as Ronnie 2K, Director of Influencer Marketing for NBA 2K and the franchise’s wildly popular public face, boasting over a million Twitter followers – is handling commentary and organization duties for a one-on-one tournament being played remotely between 16 NBA players, broadcast on ESPN. On an early April afternoon, Ronnie Singh is sitting alone in his bedroom.
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